On the heels of Scandoval, in March 2023, Ariana Madix received an outpouring of love and support from her fellow "Vanderpump Rules" castmates and fans of the show alike. However, dedicated followers wanted to do more to show Madix that they were there for her. So, the reality star partnered with co-star and business partner Katie Maloney to release a tie-in merch line ahead of their sandwich shop, Something About Her, opening in L.A. It proved to be incredibly lucrative, too. 

As the duo revealed during the Season 10 reunion, they netted around $200,000 in profits from sales. Madix also released her own line of merch through her website, OfficialTeamAriana.com, which features clothing items printed with phrases coined from "VPR." For example, she seemed to clap back at her ex with a hoodie emblazoned with the cheeky phrase, "It's not me, it's you."