Using purple toning shampoo too often can dry out your hair even more, especially if you're using them every day. However, this isn't the case with Olaplex. All of their products are free of sulphates, meaning keratin and color aren't being stripped from your hair every time you wash it. Olaplex further claims that your blonds and grays will be "3x brighter" than if you used other purple shampoos on the market.
"With the launch of our first scientifically proven and stylist-approved purple shampoo," JuE Wong, Olaplex's CEO, said in a statement. "Olaplex No.4P Blonde Enhancing Toning Shampoo now expands the modern definition of blond for noticeably hydrated, brighter, and more manageable hair" (via Today).
What makes Olaplex stand out is that this highly concentrated purple shampoo "cleanses, tones, and repairs while keeping hair hydrated from roots to ends," according to the brand's website. Olaplex's No. 4 Blonde Enhancer Toning Shampoo has a "[s]ulfate-free formula" that "creates a rich lather to neutralize brassiness and boost brightness after one use for all blond, lightened, and gray hair." The only warning we have about Olaplex is the results. If you're not looking for brighter, cooler results from your purple shampoo, Olaplex No.4P Blonde Enhancing Toning Shampoo might not be right for you.
Olaplex No.4P Blonde Enhancing Toning Shampoo is currently available through Olaplex's website, Sephora, and Ulta for $28.
