The third day of Shardiya Navratri is known as Vindoor Tritiya festival and is devoted to Devi Parvati’s mata Chandraghanta form. On this day, Ashwin Shukla Tritiya Sindoor Tritiya, which is observed on the Hindu calendar, is observed.

Considered a sign of Suhagan, sindoor (Married). Even when married, it is considered unlucky to not use vermilion. Married women have better luck if they offer vermilion to Mata Rani on Sindoor Tritiya. One of the particular objects used in Devi worship is the sindoor.